Reading Time: 2 min Over the past few years I’ve shared thoughts on how the world is much better than people think. Murder rates are down, reports of missing children are down, school shootings are down, the economy is doing great, etc. Things are far from perfect, and we always need to be working to make things even better, […]
If you purchase from cold outreach, you’re condoning their behavior
Reading Time: 2 min As with most of you, I get hit with cold outreach all the time. Cold emails, phone calls, LinkedIn connections, people at our door, etc. While they may occasionally have decent offers, my rule on cold outreach has become very simple — no. Last week I had someone stop by our house to sell us […]
Present or be present?
Reading Time: 2 min The title of this post may be a little confusing, but spelled out it’s: Present (“pre-sent”, like giving a presentation) or be present (“pres-ent”, like being active in the room). In many cases, those are two different things. If you have an important presentation to give, you may often distance yourself from those in the […]
Generosity is not about lowering your price
Reading Time: < 1 min There are many ways to be generous with your clients, and lowering your price can perhaps be a way to do that. In many cases, though, that’s not really what being generous is all about. In a recent episode of the “Finding Mastery” podcast, Seth Godin shared some thoughts on this: “Generosity is not about […]
Don’t ascribe attribution to Google when other investments drove the real value
Reading Time: 2 min When monitoring your website traffic, it’s easy to look at your sources and see that Google has sent you the most traffic, leading you to think you should double down on it. Maybe you should, but maybe not. There are certainly people that Google sends to your site that you should be thankful for. If […]
The Sunday Summary: Wandering minds, email ownership, and predicting the future with every decision
Reading Time: 2 min In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, April 8: Your mind never wanders“Your mind never wanders; it moves toward more interesting things.” If my mind wanders while I’m reading a book, perhaps that says more […]
Decisions force us to predict the future
Reading Time: < 1 min I try to predict the future at times, and my results are hit or miss. With every decision that we make in life, though, we’re being forced to try to predict an unknown outcome. In his book “Farsighted“, author Steven Johnson explains it like this: Complex decisions force us to predict the future. Most decisions, […]
Maximize your interactions
Reading Time: < 1 min Automation in a business, particularly in marketing, is a very attractive thing. You can save time and just have messages and connections happen automatically. With that saved time, you can now do even more! But what “more” will you be doing? In my mind, the messages and connections are the thing you should be doing […]
Does your sign really need a phone number on it?
Reading Time: 2 min Whenever you’re in the car, I’m sure you see many of the same things as you’re driving — signs on the side of the road (or up on billboards) promoting one business or another. Many of them are illegal “bandit signs”, but this isn’t about the legality of them (though I hate those), but more […]
Really owning your email
Reading Time: 3 min In all of my talk over the years about owning your website with WordPress and owning your notes with Obsidian, I’m well-aware that I had a big hole in that philosophy when it came to my email. It was all in Gmail, where I have zero actual ownership of my account. The problem is that […]